All information collected on this site will be kept strictly confidential and will not be sold, reused, disclosed, rented, or loaned.  Any information you provide will be held with the utmost care and will not be used in ways that you have not consented to.

1. Acknowledgement and acceptance of terms
   SterlingRichards is committed to protecting your privacy. This Privacy Policy sets forth our current privacy practices with regard to the information we collect when you or your computer interact with our website. By accessing SterlingRichards, you acknowledge and fully understand our Privacy Policy and freely consent to the information collection and use practices described in this website Privacy Policy.
    
2. Participating Merchant Policies
   Related services and offerings with links from this website, including vendor sites, have their own Privacy Policies that can be viewed by clicking on the corresponding links within each respective website. Online merchants and others who participate in SterlingRichards services are encouraged to participate in industry privacy initiatives and to take a responsible attitude towards consumer privacy. However, since we do not have direct control over the policies or practices of participating merchants and other third parties, we are not responsible for the privacy practices or contents of those websites. We recommend you always review the privacy policies of merchants and other third parties before providing personal information or complete a transaction with such parties.
    
3. Information We Collect and How We Use It
   SterlingRichards collects certain information from and about its users three ways: directly from our Web Server logs, the user, and with cookies.

   A.  Web Server Logs
   When you visit our Website, we may track information to administer the site and analyze its usage. Examples of information we may track include:

   • Your IP address.
   • The browser or computer you use.
   • Pages you viewed on the site.
   • Name of your Internet service provider.
   • Web page you linked to our site from.
   • Number of links you click within the site.
   • State or country from which you accessed the site.
   • Date and time of your visit.

   B. Use of Cookies
   SterlingRichards may use cookies to personalize or enhance your user experience. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web Server in the domain that issued the cookie to you.

   One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page, or navigate within a site, a cookie helps the site to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases site navigation by providing and saving your preferences and login information as well as providing personalized functionality.

   You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings then be aware that this may disable some of the functionality on our Website.

   C. Personal Information Users
   Visitors to our website can register to purchase services. When you register, we will request some personal information such as name, address, email, telephone number or facsimile number, account number and other relevant information. If you are purchasing a service, we will request financial information. Any financial information we collect is used only to bill you for the services you purchased. If you purchase by credit card, this information may be forwarded to your credit card provider. For other types of registrations, we will ask for the relevant information. You may also be asked to disclose personal information to us so that we can provide assistance and information to you. For example, such data may be warranted in order to provide online technical support and troubleshooting.

   We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary including:

   • To Process and track your orders
   • To fulfill your service request
   • To send you catalogs or promotional offers that may be of interest to you
   • Identify your product and service preferences
   • Customize our communications to you
   • Provide information concerning product recalls or products you’ve purchased
   • Improve our merchandise selection
   • To respond to legal process or comply with law, or
   • In connection with a merger, acquisition, or liquidation of the company.
    

4. Links To Other Websites
   Occasionally we provide links on our web site to other sites we think that will be helpful to you. These sites operate independently of SterlingRichards and have established their own privacy and security policies. SterlingRichards does not have any control over these their privacy practices. We encourage you to review these policies anytime you visit.
    
5. Privacy of Children
   Our site is family friendly, we strongly recommend that parents supervise children under the age of 13 while they are utilizing the SterlingRichards website.
    
6. Security
   It is our intent to protect against the loss, misuse or alteration of information that we have collected from you. We use a variety of current technologies and processes for protection of our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities. When you make a purchase, request a catalog or create an account on our web site, your transaction information is transmitted in a safe, encrypted format. We maintain the data you provide, along with a record of your purchases, in a secure database.
   
7. Accessing Web Account Information
   We will provide you with the means to ensure that personally identifiable information in your web account file is correct and current. You may review this information by contacting our Customer Service Department.
   
8. Changes to this Statement
   SterlingRichards has the discretion to occasionally update this Privacy Policy. When we do, we will also revise the “updated” date at the top of this Privacy page. We encourage you to periodically review this Privacy Policy to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this Privacy Policy and any updates.
    
9. Contacting Us
   If you have questions regarding our Privacy Policy, its implementation, failure to adhere to this Privacy Policy and/or our general practices, please contact us.